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中国企业新闻 2024-4-11 00:41 9012 0

包装印刷行业大变局:老产品没市场,这一类产品增量却深不见底

  2023年,很多包装印刷的企业都堕入了隆冬,客单价越来越低,定单也越来越少。对此,某印刷龙头企业做出评价:老产物没市场,新产物增量深不见底。


包装印刷行业大变局:老产物没市场,这一类产物增量却深不见底

  但这不代表传统企业就要束手待毙,现在需要用改变去突围,寻觅新市场新去向新形式,这是由于现在本性化宣传和小批量定制已经翻开未来大势。而0111也很早就意想到了这一变化,这也是我们始终在变化中追求创新,不竭为企业定制本性化产物包装的缘由。


包装印刷行业大变局:老产物没市场,这一类产物增量却深不见底

0111获得跨越40+项专利证书


市场包装大转型?


  现在报纸、杂志等各类行业均已电子化,传统的包装印刷营业大幅下滑。市场在变,人们的消耗习惯也在变。就比如去餐厅打包有环保餐盒或手提袋,去个超市蔬果粮油有塑封、标签、包装等等,包装行业衍生出很多新需求,办事范围也更普遍。从传统的多量量生产改变到个体品牌的代价凸显,处理本性化需求,是当下的行业起色。



包装印刷行业大变局:老产物没市场,这一类产物增量却深不见底


  另一方面,“禁限塑”的风也越吹越大,在购物袋、外卖、快递、农膜等范畴,可降解塑料的需求越来越大,绿色包装成为新趋向。


市场风向:DIY绿色包装


  现在的人们已经不再唯低价为王,合适本性需求的、可反复操纵的产物,才是更经济久长的挑选。为此,0111为包装行业供给绿色包装材料,不但选用可降解材料建造,而且全系列利用同一模块和接口,可随意拼接多种包装,巨细外形随心而定。


包装印刷行业大变局:老产物没市场,这一类产物增量却深不见底


  还可以采用0111可移除装潢贴,挑选自己爱好的表面、纹路、色彩,也很方便随时替换,撕下不残胶,不会原本的概况上留下痕迹,各类“旧物革新”、“废物再用”信手拈来。


  在各行业联系慎密的现在,没有企业能独善其身,惟有配合改变、相互合作,才能突出重围、翻开大势。






The packaging printing industry is undergoing a major transformation: old products have no market, while the increment of this type of products is bottomless.


In 2023, many packaging printing companies were caught in a cold spell, with decreasing unit prices and fewer orders. In response to this, a leading printing company commented: old products have no market, while the increment of new products is bottomless.

However, this does not mean traditional companies should sit and wait for death. Nowadays, it is necessary to break through with transformation, seeking new markets, new destinations, and new models, as personalized promotion and small-batch customization have opened up the future prospects. 0111 has long been aware of this change, which is why we have always sought innovation in customization, continuously providing personalized product packaging for businesses.

Is the packaging market undergoing a major transformation?

Today, various industries such as newspapers and magazines have all gone digital, leading to a significant decline in traditional packaging printing business. The market is changing, and people's consumption habits are changing too. For instance, there is a growing demand for environmentally friendly meal boxes or handbags when packing takeout from restaurants, as well as for packaging materials like seals, labels, and wraps when purchasing fruits, vegetables, and groceries. The packaging industry has spawned many new demands, and its service scope has become broader. Shifting from traditional mass production to highlighting the value of individual brands and addressing personalized needs is the current turning point in the industry.

On the other hand, the momentum behind the "plastic ban" is growing, with an increasing demand for degradable plastics in shopping bags, takeout containers, express delivery packaging, agricultural films, and more, making green packaging the new trend.

Market trends: DIY green packaging

People are no longer just prioritizing low prices; products that meet their individual needs and can be reused are more economically sustainable choices. To address this, 0111 provides the packaging industry with green packaging materials made of degradable materials and designed with a series of interchangeable modules and interfaces, allowing for various packaging arrangements according to preferences in size and shape.

Moreover, businesses can utilize 0111's removable decorative stickers, choosing their preferred appearance, pattern, and color, which can be easily replaced at any time without leaving adhesive residue or marks on the original surface, facilitating activities like "upcycling" and "reuse of waste".

In today's closely connected industries, no company can thrive alone. Only by jointly transforming and cooperating with each other can we break through the encirclement and open up new possibilities.

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